Professional sports teams in the United States in the MLB, NFL, NBA, and NHL have had long histories of historic venues. Fans of the sports travel to support their teams and go to games all across the country and the World to see new places and attend new arenas, fields, ballparks, and stadiums. The CLUB124 book is a physical record and product for the fans so that they can keep up with their travels and have a reason to travel, and see new places and venues. This book will help families and groups of friends to see more, experience more, and travel more all through the wide world of sports.
This project features a brand centered around a collectible, interactive book for sports fans to document their journey of attending home games at all 124 teams in the NFL, MLB, NBA, and NHL. Designed as a keepsake, the book features spaces for venue information, seating charts, custom notes, and unique stickers for each venue, allowing fans to track their experiences and create lasting memories. It offers a new way for sports enthusiasts to engage with their passion, serving as a bucket list for fans who seek to visit every venue, while also providing a tangible, personalized record of their sports travels. The book caters to both individuals and families, turning game attendance into an adventure and a lifetime project that fans can proudly showcase and cherish.
Each team across the NFL, MLB, NBA, and NHL has a unique page spread with a custom CLUB 124 logo using their team typeface, a custom stadium map for fans to place their "I SAT HERE" stickers, custom colors, fun facts, venue information, page background with unique images of the surrounding city landscape, and venue, team logo, coordinates, venue name, and venue sticker.
This project was created as my senior capstone assignment at Iowa State University in 2025. Over the course of the 15 week semester, I dedicated over 300 hours of work into this project. Many late nights were spent in creating the branding, books, layouts, stickers, merchandise, social media templates and graphics, logos, and more. I hope you enjoy my project.
